Overview

Liberman Broadcasting, Inc. (LBI) is the largest privately held, minority-owned Spanish-language broadcaster in the United States.  LBI was established in 1987 by José and Lenard Liberman.  The father and son partnership brings a combined 55+ years of operating experience in the broadcasting industry.  José Liberman is an industry pioneer, having owned and operated the first Spanish-language FM radio station west of the Mississippi which went on the air in the mid 1970’s.  Lenard Liberman manages LBI's day-to-day operations, and together with his father, has primary responsibility for LBI’s strategic direction.  

Liberman Broadcasting is One-Of-A-Kind

About LBI Television

• Liberman Broadcasting internally produces the majority of its television programming. 
• Each week, LBI produces over 53 hours of television programming.
• The company owns and operates Burbank Empire Studios in Burbank, California.  Additionally, LBI has added television production facilities in Houston and Dallas to produce local programming and advertiser commercials for those markets. 
• You won’t see soap operas on LBI stations.  Instead, LBI’s programming is tailored to local audiences in each market that counter programs the soaps.  Show genres include music variety, comedy, game shows, news and talk shows that are targeted towards Hispanics of Mexican descent.
• LBI hosts an annual Premios de la Radio awards show in LA with the hottest performing Hispanic artists.  This event draws in hundreds of thousands of fans.
• The LBI staff is unique in that it includes the stars you see on its internally-produced programs.  That means product integration, talent endorsements and live talent appearances are a breeze through Liberman Broadcasting, Inc. 

Television Opportunities:

• Product Integration – Integrate your product or service into LBI’s programming.  This type of marketing has proven to be extremely successful with hundreds of its clients.
• Talent Endorsements – Have your product or service endorsed by LBI’s own television stars!  LBI’s diverse talent in Los Angeles and Mexico will advertise products they use and believe in so endorsements are extremely effective because they are genuine. 
• Talent Appearances – LBI stars will come to you!  Its television stars fly from LA and Mexico to local markets to draw a crowd to your business, creating massive foot-traffic and increased awareness.
• Longform – From start to finish, LBI’s professional staff will work with your company to create your own 30-minute advertising show.  LBI longforms have proven to be very successful in every industry.
• Web-Linked Sponsorships – Link your website to its television program sites for additional awareness of your product.
• Cross Promotion between television and radio advertising – The majority of LBI clients utilize both television and radio stations in reaching its audiences.  Many advertisers purchase LBI stations across all markets.

About LBI Radio

• The Liberman Broadcasting staff includes local DJs in each market with a focus on new music and radio programming that matches local tastes in each market’s Mexican communities.
• LBI promotes new music trends geared toward local market tastes.
• The company has sponsored countless concerts that have attracted hundreds of thousands of listeners and viewers.

Radio Opportunities:

• DJ Endorsements – Have your product or service endorsed by LBI’s own DJ stars!  Its DJs will endorse your product or service with a personal touch and in doing so, your ads become more effective.    
• Grass Roots Events – Kick-start your community strategies to raise awareness of your product or service through local events and promotions. 
• Live Radio Remotes – LBI DJs come to your location for a 2-hour live remote broadcast.  It’s a great way to bring more foot traffic to your business!
• Live Sampling – Live sampling with LBI DJs provide your product with great credibility!

Liberman Broadcasting has helped thousands of clients capitalize on the power of advertising through its television and radio stations:

Los Angeles	San Bernardino	San Diego	Houston	Dallas	UTAH
KRCA-TV KBUE-FM KBUA-FM KEBN-FM KWIZ-FM KHJ-AM KVNR-AM	KRQB-FM	KSDX-TV	KZJL-TV KTJM-FM KJOJ-FM KQQK-FM KIOX-FM KXGJ-FM KJOJ-AM KQUE-AM KEYH-AM KSEV-AM	KMPX-TV KNOR-FM KTCY-FM KBOC-FM KZZA-FM KZMP-AM	KPNZ-TV

Liberman Broadcasting has a professional staff dedicated to delivering real results that you can measure.  Its professional staff includes experts in broadcasting, business management, corporate sales, event execution, marketing and public relations.

LBI has a proven track record of ratings success

LBI manages, operates and produces its own programming

LBI focuses on individual markets and targets Mexican Hispanics

LBI is uniquely positioned to create, produce and broadcast successful advertising campaigns