Liberman Broadcasting, Inc. (LBI) is the largest privately held, minority-owned Spanish-language broadcaster in the United
States. LBI was established in 1987 by José and Lenard Liberman. The father and son partnership
brings a combined 55+ years of operating experience in the broadcasting industry. José Liberman is an industry
pioneer, having owned and operated the first Spanish-language FM radio station west of the Mississippi
which went on the air in the mid 1970’s. Lenard Liberman manages LBI's day-to-day
operations, and together with his father, has primary responsibility for LBI’s strategic direction.
Liberman Broadcasting is One-Of-A-Kind
About LBI Television
- Liberman Broadcasting internally produces the majority of its television programming.
- Each week, LBI produces over 56 hours of television programming.
- The company owns and operates Empire Burbank Studios in Burbank, California. Additionally, LBI has added television production facilities in Houston and Dallas to produce local programming and advertiser commercials for those markets.
- Product Integration – Integrate your product or service into LBI’s programming. This type of marketing has proven to be extremely successful with hundreds of its clients.
- Talent Endorsements – Have your product or service endorsed by LBI’s own television stars! LBI’s top Latin American talent will endorse products and services lending credibility to companies.
- Talent Appearances – LBI stars will come to you! Its television stars fly from LA and Mexico to local markets to draw a crowd to your business, creating massive foot-traffic and increased awareness.
- Longform – From start to finish, LBI’s professional staff will work with your company to create your own 30-minute advertising show. LBI longforms have proven to be very successful in every industry.
- Web-Linked Sponsorships – Link your website to LBI's television program sites for additional awareness of your product.
- Cross Promotion between television and radio advertising – The majority of LBI clients utilize both television and radio in reaching new clients. Many advertisers purchase LBI stations across all markets.
About LBI Radio
- The Liberman Broadcasting staff includes local DJs in each market with a focus on new music and radio programming that matches local tastes in each market’s Hispanic communities.
- LBI promotes new music trends geared toward local market tastes.
- DJ Endorsements – Have your product or service endorsed by LBI’s own DJ stars! Its DJs will endorse your product or service with a personal touch and in doing so, your ads become more effective.
- Grass Roots Events – Kick-start your community strategies to raise awareness of your product or service through local events and promotions.
- Live Radio Remotes – LBI DJs come to your location for live remote broadcast. It’s a great way to bring more foot traffic to your business!
- Live Sampling – Live sampling with LBI DJs provide your product with great credibility!
Liberman Broadcasting has helped thousands of clients capitalize on the power of advertising through its television and radio stations:
Liberman Broadcasting has a professional staff dedicated to delivering real results that you can measure. Its professional staff includes experts in broadcasting, business management, corporate sales, event execution, marketing and public relations.
LBI has a proven track record of ratings success
LBI manages, operates and produces its own programming
LBI is uniquely positioned to create, produce and broadcast successful advertising campaigns